I came into this industry backwards. No, I didn't go to art school - I studied Elementary/Special Education at Providence College. Since a young age, I planned on being a teacher - to the point that even though I would drive by RISD every weekend with complete and utter jealousy, I didn't think I had a choice of doing anything else. It wasn't until I graduated in 2007 and immediately realized I needed to try something new. I landed a job at a start-up - just me and the two co-founders, where I realized this intense passion for creating. With no experience or idea of what I was doing, I created flyers, pamphlets, any and all marketing collateral needed, and eventually the company's branding and website. I kept learning as I was doing - with an eye for aesthetics but a lack of direction and purpose.
That brought me to my next role: contractor production artist at local ad agencies. It was here that I fully realized my passion for this industry - and finally started to get the creative direction I craved. That job became loads of freelance work and various jobs at other agencies - slowly but surely working my way up.
Cut to now: I am an Associate Creative Director with 9+ years of industry experience. I have led the digital vision on numerous high-profile projects, often concepting in the current technological landscape — then being hands-on in the design process and overseeing the entire build-out and launch. My client list includes LEGO, Jockey, Adidas, Reebok, Royal Caribbean, Disney, CVS and many others. Highlights include significant, global, campaigns and experiences for adidas Basketball, Running, and Originals, including a widely-praised global site launch of StellaSport by Stella McCartney on adidas.com. Many of the campaigns I've worked on have been decorated with top industry awards including Effie, Webby, and Hatch.
I have a diverse and acute visual sensibility as well as pixel-perfect design chops across any channel or medium I touch. I effortlessly translate complex brand vision and ideas into exceptionally designed creative that breaks though, gets noticed, and turns results. I am tireless in my effort, and selfless in commitment to my work and team. I work across capability with grace, and partners with my peers in true collaborative spirt to push the boundaries of what is possible in idea and execution.
Associate Creative Director, present role
Art Director, 2015 - 2016
While at RED, I had the pleasure of working on many pitches, campaigns and accounts. I ran as creative lead on two large LEGO campaigns, which included social activation, a digital platform, and two broadcast tv spots. I also worked as Primary AD on Jockey Bra, dictating the updated style guide and site redesign, and successfully lead and won many pitches while at RED. I've collaborated with countless clients small to large to create meaningful digital experiences spanning multiple touch points of their brand ecosystems. I remained hands-on during all phases of project from strategy to design.
Art Director, 2014-2015
Senior Visual Designer, 2012–2014
Primary AD on adidas Basketball, Running accounts, and additional work for the World Cup and StellaSport by Stella McCartney. Responsible for leading the creative of a cross-disciplinary Design/UX/Tech team when crafting rich desktop and mobile product experiences, OLA, social campaigns, .com assets and more.
Interactive Graphic Designer, 2010-2012
Worked as an integral part of the design for Boston Deals, both site design and B2C marketing. Concepted, mocked up, and created numerous rich media takeovers for well-known brands, including Bentley University, Dunkin Donuts, Anheuser-Busch, Long’s Jewelers, and more.
Web Design Contractor, 2010
I was involved in the design process in 3 exciting projects, including CVS Pharmacy, Webster Bank and Hartford Insurance. Specifically, I re-designed aspects and pages of a leading bank’s website and I designed a clean, user-friendly micro-site for CVS.com, that would eventually be used by potentially over a million users world-wide.
BS in Elementary/Special Education, Providence College 2007
Hatch Award - Stella Sport by adidas, silver
Hatch Award - Anheiser Busch, Gold