2 HOUR DESIGN CHALLENGE: My husband introduced me to a company started by 2 close friends of his - Makabi & Sons. They sell delicious cookies inspired by countries around the world, among other things. As soon as we got the boxes, I was instantly inspired. The cookies are AMAZING - consisting of different flavors of cream sandwiched between unique combinations of shortbread cookies. Their site, however, doesn't do justice to how good their product was so I felt inclined to grab my wacom tablet and give them a design that I thought they deserved. I wanted it to be elegant, simple and clean, while incorporating the beautiful hand-crafted watercolor illustrations they commissioned. Here is the result: and remember, it was a 2 HOUR challenge!
Reimagine what an avatar creator could be.
South Park asked us reimagine their current avatar creator by taking on a mobile-first approach with a strong focus on shareability through social. They haven't updated their current avatar making in, ooooh 10 years, so making it FUN and something people would actually want to use was obviously top of mind. This was the outcome:
We wanted to create an experience that was simple and inspiring, so instead of just having an avatar creator, we came up with an entire scene creator. Creating a scene should be fun and intuitive - so we simplified the entire user flow. Editing clothing, accessories, body type, etc, can all be done on a single screen.
A side project I'm working on is a top secret real-estate related interactive experience that will mirror the house-touring experience in a whole new way. It's pretty exciting - but like I said - we're currently under development so I can't say any more about that! What I can share is this exciting logo animation I recently made for the intro video. The property is called "Stonewater" so I wanted to create a logo and animation that is simple, elegant and reflects the name. I'm not an AE master by any means, so this was a fun project that took a couple days, but in the end I think it came out pretty darn cool. Enjoy!
As part of the LEGO Dad campaign, we worked with the agency Tongal to find local directors, create mini stories and shoot them with real dads and their kids, showing their real experiences with LEGO. With the footage we received, we created this beautiful spot.
As part of our company's rebranding of an internal project, I was tasked with coming up with a logo design. Here are 3 logo design directions we came up with - all unique and all strong.
A fresh design for a tasty company
When possible, I love working with freelance clients. It allows me to work on completely different clients than I would normally get to work with, and usually with more creative control.
The Candy Dish makes amazing chocolate in all varieties...like, melt-in-your-mouth-for-real chocolate. They're no joke, and unfortunately their website and branding just wasn't doing justice to how good their product is. So when they approached me about a brand refresh, I jumped to the opportunity. In a matter of days, we had a new logo and website up and running - presenting them as a professional, high-quality business.
The Startup company RW3 Culture Wizard came to RED needing some serious help with their identity and website. Their logo did not reflect who they were as a company and who they were going after in terms of customers. Therefore, this project required a complete brand overhaul as well as a restructure and redesign of their website.
We started with a brand overhaul. This meant rethinking their entire identity from scratch. We went through numerous logo, color, font and style iterations and finally landed on a set style that we were proud of and the client couldn't have been happier with.
Luxury at your door.
Store to Door is a mobile app that we designed, which allows customers the luxury of buying expensive accessories right from their hotel room, with simply the swipe of their finger! I worked closely with a UX Designer to come up with a simple, easy-to-use app that was playful, intuitive and beautifully designed.
Starting from the product detail page, your first view shows an image gallery, color options, product name, and price. If you like the product (in this case the Bucket bag in suede fringing), simply click the "I'll Take It" CTA to begin the purchase confirmation process. The confirmation process begins with an affirmation of your choice, and the essential details. It asks you to swipe to continue, or else tap to cancel. As you continue to swipe, a fun, engaging story is revealed that mirrors your own. At certain steps, you have the option to choose something other than the default. Just tap the prompt to enter more info. And finally, sign your initials to confirm the purchase.
When a co-worker referred to me one day as "The Great Caspe" at work, the lightbulb went off in my head, thinking "That's it!" Since then, I've rebranding myself, and the first step: creating a logo.
I led the branding and website design efforts for a new travel company called GoBe. This entailed a detailed and cohesive branding effort where I worked with a team of writers and strategists to create a positioning statement, name and tagline. From that, we created a logo and full brand book including typography, color, photography guidelines, implementation, etc. I also led the design of the custom responsive digital site we created for them. This included numerous layouts and templates, which included pretty extensive functionality and UI considerations.
Computers are taking over every job including creatives. The “madmen” of the future are robots. It’s clear.
In 2015, I submitted for the Ad Age Cover Competition under 30. With over 400 submissions, I won as a finalist among 12 others. AdAge posted all of the finalists on their site and as you can see with the final screen cap, my ad "Humans Need Not Apply" won third place.
Reimagining the new BET.com
As part of a pitch process, I was tasked with redesigning the BET site on a responsive layout (mobile, tablet & desktop) in ONE day. I was given 6 hours and that included an hour of wireframing (sketching on a whiteboard) the site with a UX Designer for an hour. This comp helped win our company the pitch.
While at RED Interactive I worked as the Art Director on our in-house produced and filmed Commercial for LEGO: Let's Build Happy.
All moms are united in their shared desire to raise happy kids. That was the strategic insight behind that Build Happy campaign - created to educate and inspire moms with all the ways LEGO helps their little builders grow into happy adults.
LEGO is an incredible developmental aid for parents of young children, but many moms were waiting until their kids were a bit older to introduce them to their first bricks. The Build Happy campaign was created to educate moms on all the ways LEGO can help their younger child grow into a happy adult. The Build Happy video touched upon the many things a mother might wish for her kid, chief among them: happiness. The video was used to drive moms to Pinterest where Build Happy pins gave them inspiration and activities for building happy at home with their child.
We were tasked with introducing the StellaSport brand and bringing the urban playground to life at adidas.com. We achieved this through vivid, full-frame design that showcases the StellaSport video as the heart of the experience. We used controllable video to further the exploratory nature of the experience.
BOOST technology represents a revolutionary breakthrough in cushion innovation providing a higher energy return than any other shoe available in the entire running industry. Only adidas has the technology via an exclusive partnership with BASF. The product was adidas’ biggest global launch to date.
To support a +30 market global launch, a holistic digital strategy was developed to activate the BOOST technology story, create awareness, conversation and sharing, and convert sell-through. The campaign platform was rolled out over three key phases to build anticipation, create demand, and sustain awareness.
Core components include .com toolkit, interactive product experience campaign, digital campaign.
A start-up company came to me with a limited budget and short deadline - looking for a quick logo execution that could bring their company to life. In essence, they are an online translating service, so they needed their logo to communicate (no pun intended) their message.
Recently I was tasked with the redesign of HarryPotter.com. This was the result - a responsive, modular site experience that aggregated all Harry Potter content in an engaging design.